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Dominating design that commands the road. This powerful, hexagon, eight-spoke design expresses the character and nature of its driver's ambition. Utilizing Bullite's technologically advanced proprietary aluminum alloy blend, the RULER is not only stylish but achieves the perfect balance of tensile strength and lightweight to power through any terrain you choose to confront. The RULER comes in a gunmetal gray finish accented with Bullite's signature red Beadlock that will turn heads. Get ready to rule the competition, RULER provides maximum traction in performance riding.